Packaging Legislation: Why Now is the Time.

Time for change written on a stack of post it notes
Posted 09/10/2024 by Gillian Garside-Wight

Why now is the right time for a thorough examination of global packaging legislation.

In recent years, the landscape of global packaging legislation has become increasingly complex and dynamic. As companies strive to comply with evolving regulatory requirements, reduce compliance fees and meet consumer expectations for sustainability, a thorough examination of global packaging legislation has never been more critical.

The challenge is real for companies large and small. Multinational or global brands and retailers face the enormous challenge of the sheer volume of legislation and in many cases, conflicting requirements. While smaller companies simply are either not aware, or don’t have the resources available to them, to stay on top of the ever-changing requirements. However, no one can afford to be caught out and stung with fines or much higher compliance fees, so staying on top of packaging legislation has become business critical.

Here are 7 reasons why now is the right time to take a deep dive into this crucial area…

1. Accelerating Legislative Changes

National and regional governments and lawmakers worldwide are rapidly enacting new laws and regulations to address the environmental impact of packaging. From Extended Producer Responsibility (EPR) schemes to bans on single-use plastics and stringent recycling targets, the pace of legislative change is accelerating. Keeping up with these changes is essential to avoid non-compliance, which can lead to hefty fines, reputational damage, and disruptions in the supply chain.

2. Heightened Consumer Awareness

Consumers are more environmentally conscious than ever before. They demand transparency and accountability from brands regarding their sustainability practices. Understanding and complying with global packaging legislation is not just about avoiding penalties; it’s about meeting consumer expectations and maintaining brand loyalty. A comprehensive review of packaging legislation can help companies align their practices with consumer values and enhance their market position.

3. Strategic Business Planning

Navigating the complex web of packaging regulations requires a strategic approach. Companies need to anticipate future legislative trends and adapt their packaging strategies accordingly. By thoroughly examining current and upcoming regulations, businesses can proactively plan and implement changes that will keep them ahead of the curve. This strategic foresight can provide a strong competitive edge.

4. Risk Management

Non-compliance with packaging legislation can result in significant financial and operational risks. Understanding the full scope of global packaging regulations enables companies to identify potential risks early and develop mitigation strategies. This proactive risk management approach ensures that businesses are not caught off guard by sudden regulatory changes and can smoothly navigate the evolving landscape.

5. Innovation and Sustainability

A detailed examination of packaging legislation can uncover opportunities for innovation. By understanding the requirements and constraints imposed by regulations, companies can explore new materials, designs, and processes that not only comply with the law but also promote their sustainability goals. Additionally, reducing or mitigating fees can free up more budget for investment in innovative solutions.

Embracing innovation in packaging can lead to reduced environmental impact, improved resource efficiency, and a stronger brand reputation.

6. Global Market Access

For companies operating in multiple countries, understanding the nuances of each territory’s packaging legislation is crucial for seamless market access. Different countries have different requirements, and these can vary considerably, from who is obligated to banned materials, coatings, additives as well as different reporting periods and frequencies. Many of these differences can also conflict across countries and regions / states, with compliance in one territory hindering a company’s ability to operate in others using the same packaging. A thorough examination of global packaging legislation ensures that companies can meet the specific demands of each market, facilitating smoother international operations.

7. Preparing for the Future

Packaging legislation is continually evolving, and what is compliant today may not be tomorrow. By regularly reviewing legislation changes and proposed new regulations, companies can anticipate adjustments to future-proof their strategies. Staying informed about emerging trends and potential regulatory shifts allows businesses to take a strategic approach enabling them to adapt swiftly and maintain compliance, no matter how the landscape changes.

Conclusion

Now is the time for all companies to undertake a thorough examination of global packaging legislation. The benefits are manifold : ensuring compliance, meeting consumer expectations, enabling strategic planning, managing risks, fostering innovation, securing global market access, and preparing for future changes… But where do you start?

Packaging legislation can be a daunting task and in many cases, an ‘add on’ to an existing role. However, the good news is you are not alone – most companies are in the same position and there is support available. We work with retail giants, global brands, local manufacturers and everyone in between to stay on top of packaging legislation and help them navigate this complex maze of obligations. If you would like to understand more about our services please download our Horizon Futures product sheet or get in touch here.

In a world where sustainability and regulation are increasingly intertwined, staying informed and proactive is not just beneficial, it’s essential for long-term success. By understanding and navigating the complexities of packaging legislation, businesses can position themselves as leaders in sustainable and responsible packaging, ready to thrive in an ever-changing regulatory environment.

Gillian Garside-Wight, Consulting Director

Gillian Garside-Wight

Director of Consulting

About the Author

Gill leads our consulting offer, with over 20 years’ experience in the packaging industry, strategically developing packaging strategies, roadmaps and packaging solutions to meet the needs of clients, consumers and the planet. She has worked with many global retailers and household brands on projects spanning sustainability and innovation to supply chain optimization. With a real passion for sustainability, her quest is to educate, influence and drive a circular economy wherever possible while complementing creativity, technical functionality and commercial realities.

Gill grew up on a tiny island in Scotland and this is where her passion for sustainability started. She loves nothing more than (trying) to grow her own veg and exploring nature with her son.