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Challenge.
As a global retailer, Amazon required packaging compliance across multiple markets including recyclability evaluation and the necessary end-of-life labeling.
It also needed to navigate upcoming Extended Producer Responsibility (EPR) legislation, growing fees and the complexities of supply chain transparency.
To measure progress against targets and commitments in these areas, the business required a technical solution that would deliver live, accurate baseline data.
Solution.
Our packaging consultancy team worked closely with Amazon
To scope out business targets, sustainability commitments and legislative requirements.
Next, we utilized our e-halo technology to gather its packaging data in one flexible platform and grant the business more control and transparency for all packaging specifications.
Benefit.
Aura helped to implement a full reporting suite to guide Amazon on compliance across multiple markets, instant calculations of recyclability and inform end-of-life labeling by market.
Through our work with Amazon, we delivered:
Live, accurate packaging data.
Visibility and editability of the full packaging development process.
A summary of ‘at risk’ material and areas for optimization to be aware of.
Impact.
Our e-halo technology automatically analyses over 10.3 quintillion possible combinations of packaging specification to calculate the recyclability of packaging and highlight ‘banned’ or ‘at risk’ substrates.
Instant evaluation of recyclability by e-halo is a game changer for us.
Bejal Patel
Senior Packaging Program Manager