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Challenge.

Walmart came to Aura with aspirations of reaching zero plastic waste and accelerating the adoption of circular packaging.

To deliver this, the business required accurate baseline data so that it could measure its progress against targets and commitments.

Walmart also needed to achieve compliance across multiple states.

Solution

Firstly, our sustainable packaging consultants scoped Walmart’s business targets, sustainability commitments and legislative requirements to help create a roadmap for the path ahead.

Next, we utilized our flexible technology platform e-halo to facilitate control and increase transparency of all packaging specifications. 

It was also the perfect solution for helping suppliers to:

  • Avoid emissions.
  • Reduce waste and unnecessary packaging.
  • Optimize packaging materials and increase the reuse and recycling of packaging.

Benefit.

As a result of our work:

Walmart has a wealth of accurate and compliant packaging data at a component level.​

The business also has the opportunity to make daily, insight-based packaging sustainability decisions using e-halo, whilst measuring progress towards future voluntary and mandatory targets.​

This data management approach provides an audit trail to enable strategic packaging decision-making that protects the Walmart brand.

Impact.

We provided Walmart with instant data capture, seamless connectivity and legislative compliance by state.

We also flagged ‘at risk/banned’ materials. Walmart also enjoys bespoke reporting at the touch of a button, with instant recyclability via a customized packaging dashboard and carbon capture.