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Challenge.
To set packaging sustainability targets for its business, Whole Foods needed to collect accurate packaging data for 4000 private brand products.
However, without resources or systems to collect the correct data, and with multiple vendors to engage, this was a challenging task.
To ensure it achieved its objectives, Whole Foods enlisted the help of Aura’s pioneering e-halo program.
Solution.
Whole Foods invested in e-halo to capture its packaging data.
With more than 30 data fields per component, the data collection was driven by Aura’s Supplier Success Team, experts in supplier engagement.
The data collected in e-halo was delivered against Whole Foods’ specific short and long-term requirements, enabling accurate evaluation and interpretation.
Benefit.
Aura helped to deliver a successful engagement campaign with Whole Foods’ product vendors.
Through our work with Whole Foods, we delivered:
Accurate packaging data against Whole Foods’ required specifications.
Bespoke Power BI reports demonstrating the recyclability and PCR content.
The ability for Whole Foods to set its packaging sustainability targets with an accurate baseline.
Impact.
Delivering an international data capture program for over 5000 SKUs to set Whole Foods on the path to success.
"Collecting accurate packaging specifications gives us the confidence to set packaging sustainability goals and take the next step in our journey."
Caitlin Leibert
VP Sustainability