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Challenge.
Asda needed to enhance its team with a resource that offered the specific combination of expertise, skills and knowledge required to meet the needs of delivering:
- Packaging development projects.
- Packaging process improvements.
- Business-wide packaging targets/commitments.
- Packaging guidelines to optimize efficiency and business operations.
Solution.
Aura’s packaging consultancy team helped Asda:
To outsource its packaging function and secure a multi-skilled team with the expertise to manage all packaging needs and projects across the business.
This approach allowed Asda to increase its resources quickly, without internal recruitment and overheads.
Benefit.
Asda benefited from instant access to an increased level of packaging knowledge as well as rapid responses and results.
As a result:
The business improved its packaging know-how and increased the visibility of its commitment to deliver business-wide packaging projects across all departments.
It also welcomed a 25% reduction in packaging over two years and a cost saving of £26M over the same period.
Impact.
Asda achieved its targets resulting in a 25% packaging reduction in two years, creating a cost saving of £26M.
“We were delighted the cost savings discovered exceeded the benchmark provided”
Shane Monkman
Head of Packaging & Procurement