Challenge.
We worked with Asda’s new product development (NPD) department.
Aura was tasked to deliver packaging innovation within the ready meals category. In doing so, we needed to meet a range of functional and aesthetic criteria.
Solution.
How we helped.
Our packaging consultancy team helped design a six-colour, flexo-printed stand-up pouch which combined high-clarity Polyethylene (PE) with Polypropylene (PP) laminate for resistance and transparency.
The pouch is micro-perforated to allow the fresh ingredients to respire without degradation and has an easy-tear laser score for ease of use for consumers.
Benefit.
The solution provided a range of benefits for Asda's customers, including delivering on its shelf-life requirements.
The new pack delivers a range of benefits.
It is 60% lighter than traditional ready meal packaging.
It has high product visibility and on-shelf impact.
It can be microwaved and also has utility benefits for consumers.
Impact.
A 60% lighter pack with increased visibility and functionality.
