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Challenge.
Bacardi wanted ideas to appeal to more diverse consumers, specifically gifting concepts, using macro trends as inspiration.
The brief was:
• Present product and packaging concepts that enable consumers to interact with the product
• Solutions must be giftable
• 3D visualisations and full prototypes required for final solution
The solution needed to demonstrate how the concepts could be packaged and displayed.
Solution.
Aura’s packaging consultancy team explored ways to infuse the rum, enhance the brand and add value and gift appeal.
- Ideation centred around infusion and interaction with the rum and the Bacardi brand
- Concepts were generated with consideration for production, investment and sustainability
- Structural design and graphical execution were combined to create all concepts
- Final concept was taken through from visualisation to 3D mock up and then to full prototyping of the infuser and all packaging.
Benefit.
Through Aura’s packaging engineering expertise, Bacardi secured numerous benefits:
As a result:
- Bacardi’s research and development team fuelled its product and packaging innovation pipelines with ideas based on real industry insights.
- Concept benefits were clearly identified and supported by industry insights, packaging knowledge and the commercial acumen, all necessary when selling these concepts to the wider business.
- High quality, digitally printed prototypes were produced of the infuser and the packaging to ensure maximum visual impact for the final presentation.
- It also received insights support from Aura when selling these new ideas to the wider business.
Impact.
The acceleration of Bacardi’s innovative product and packaging development pipeline.