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Challenge.
Spectrum Brands wanted to improve its Remington ‘Hydraluxe’ and ‘PROluxe You’ packaging.
Spectrum Brands briefed Aura to replace plastic elements with more environmentally appropriate alternatives. However, in doing so, it needed to ensure that the product and accessories were still displayed attractively to the consumer.
The company enlisted Aura to help it explore all the opportunities available to achieve maximum efficiency and effectiveness while considering how the various packaging components could work together.
Solution.
Our packaging consultancy team analyzed Spectrum Brands’ supply chain.
This involved exploring a range of areas such as the materials used, opportunities to minimize wastage on the production line and post-consumer recyclability.
We also reviewed all products in the focus ranges.
This included looking at the primary pack, internal fitments, outer case and container fill to:
- Optimize the packaging.
- Reduce the amount of ‘air’ shipped.
- Re-evaluate pallet configurations.
Benefit.
Our two proposed solutions delivered a design that would not detrimentally impact the consumer’s perception of product quality.
They achieved:
100% recyclable packaging.
A cube saving of 15-35%.
Impact.
Spectrum Brands has a five-year packaging roadmap in place, cementing its position as a market leader.
We now have a 5 year packaging plan in place to position ourselves as market leaders.
Chris Pracy
European Communications Director.