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Privacy policy.

In this privacy policy we explain how we collect and use your personal data. This privacy applies to all your personal data that we process when you order, purchase or use our products and services, visit our websites, use our customer support or otherwise interact with us.

We are committed to safeguarding the privacy of the personal information that we gather concerning the contact persons at our current, former, and prospective customers, suppliers, vendors, website visitors and partner of Sun Chemical Group Cooperatief U.A. and its group companies (hereafter “You” or “Your”). In this Privacy notice, we explain which personal data we collect and how we use this data. Therefore, we encourage You to read this notice carefully.

1. Who are we
2. What personal data we collect
3. What we do with your personal data
4. How we collect your personal data
5. Information sharing
6. Security measures and data retention
7. International transfers of personal data
8. Your rights
9. How we look after this policy

1. Who we are

We are Aura, part of Sun Branding Solutions Ltd.  We are part of the Sun Chemical group, together with Sun Chemical Group Cooperatief U.A., Leeuwenveldseweg 3-t, 1382 LV Weesp, The Netherlands, and Sun Chemical Corporation, 35 Waterview Boulevard, Parsippany, NJ 07054-1285, United States of America, are responsible for the collection and use of your personal data described in this privacy policy. References to “Aura”, “Sun Branding Solutions”,  “Sun Chemical”, “we” and “our” throughout this notice, depending on the context, collectively refer to the aforementioned legal entities.

We have determined our respective responsibilities for compliance with the obligations under applicable privacy legislation for processing your personal data in relation to our global processing activities by means of an arrangement between us. In summary, we have arranged that if you want to exercise your rights, such as your right to access, correct, erase, restrict, object or port personal data or to withdraw your consent, or if you have any questions or complaints about the processing of your personal data, you can contact Aura here.

2. What personal data we collect

If You only use our website for information purposes, i.e. if You do not register or otherwise provide us with information, we collect the following personal data that Your browser transmits to our server, which is technically necessary for us to display our website to You and to ensure its stability and security:

IP address, date and time of the request, time zone difference to Greenwich Mean Time (GMT), content of the request (specific page), access status/HTTP status code, amount of data transferred in each case, website from which the request came, browser, operating system and its interface, language and version of the browser software.

Furthermore, we use Cookies on our website for marketing and analytics purposes. For more information and to Opt-Out visit our Cookies Policy.

3. What we do with your personal data

Your data may be processed for the following purposes:

  • Performing and managing the contract we have with the company You are associated with;
  • Managing our relationship with You;
  • Communicating with You;
  • Sending You our newsletters about our products or services or promotions. You may withdraw Your consent to the processing of Your personal data for direct marketing purposes any time by using the unsubscribe link provided in each communication or by contacting us at the e-mail address below.
  • Performing statistics. We use automatic tools to perform statistical research into general trends regarding our services and products and the behaviour and interests of our customers, suppliers and partners and the persons working for these organizations.
  • To perform our research, we may merge and analyze the different types of data as described above. We will only use aggregated data and do not use name, email address or other directly identifying information.
  • Complying with all legal obligations including disclosure obligations.

Legal basis

We process Your personal data on the basis of the following legal grounds: on the basis of Your consent, to comply with legal obligations we are subject to, and on the basis of our legitimate interests or the interests of a third party as described in this Policy. When we process Your personal data for our legitimate interests or the interests of a third party, we will take reasonable measures to prevent unwarranted harm to You. Our legitimate interests are, for example, marketing purposes, our interest of improving our products and services delivery by storing contact details, reducing costs, improving our websites. For more information on these interests, please see the purposes for which we process Your personal data above.

If we process Your personal data on the basis of consent, You may withdraw Your consent at any time by following the specific instructions in relation to the processing for which You provided Your consent or by reaching us here.

Where we process your personal data for a purpose other than that for which we collected it initially (and we rely on a legal basis other than consent or complying with legal obligations for this new purpose), we will ascertain whether processing for this new purpose is compatible with the purpose for which the personal data were initially collected. More information on this assessment is available upon request (please see Section 8. Your rights below).

4. How we collect your data

Most of the personal information we process is information that You knowingly provide to us. However, in some instances, we process personal information that we are able to infer about You based on other information you provide to us or on our interactions with You, or personal information about You that we receive from a third-party.

5. Information sharing

Aura Consultants will process some of Your personal data locally. However, as part of a global organization, many of our business activities can also be carried out (and business efficiencies achieved) by processing or consolidating information about You in specific or centralized databases and systems located at specific facilities worldwide. As a result, Your information may be shared with other entities within the Sun Chemical group. However, each Sun Chemical group company and those other systems and databases will only collect, receive, use, share or otherwise process such personal data in accordance with applicable laws, this privacy notice, our Sun Chemical internal privacy policy and any applicable specific local policy, to support business purposes. Moreover, internally we maintain a strict access policy with regard to the processing of personal data.

Only a limited group of authorized Sun Chemical staff with a need to know (such as IT-administrators, sales and marketing personnel and account managers) will have access to Your personal data.

As a general rule, we do not share Your personal data with anyone outside Sun Chemical. However, we may share Your personal data with trusted third parties that perform business functions or provide services to us.

All such third parties will be required to adequately safeguard Your personal data and will be subject to agreements that contain data protection requirements consistent with applicable laws. Your personal data may also be shared for investigations (e.g., disclosure to prevent crime or fraud, or to comply with a court order or legislation).

6. Security measures and data retention

Sun Chemical will secure Your personal data properly in accordance with our IT and security policies so that personal data are protected against unauthorized use, unauthorized access and wrongful modifications, loss or destruction.

Your personal data will be stored no longer than is necessary for the purpose they were obtained, including compliance with legal and fiscal obligations and for solving any disputes.

7. International transfers of personal data

Your personal information may be transferred to countries outside the European Economic Area whose laws may not afford the same level of protection of Your personal information. Where necessary, Sun Chemical will ensure that adequate safeguards are in place to comply with the requirements for the international transfer of personal data under applicable privacy laws.

For transfers of personal data outside the European Economic Area, Sun Chemical may use Commission approved Standard Contractual Clauses as safeguards, such as the “(EU-) controller to (Non-EU/EEA-) controller” Decision 2004/915//EC (see Article 46 GDPR). If you wish to receive a copy of these safeguards, please contact us using this form. Section 10. The European Commission has determined that certain countries outside the European Union offer an adequate level of data protection (see Article 45 GDPR). You can find an overview of these countries here.

8. Your rights

You can contact us to exercise any of the rights you are granted under applicable data protection laws, which includes (1) the right to access your data, (2) to rectify them, (3) to erase them, (4) to restrict the processing of your data, (5) the right to receiving a file of your personal data and (6)  or the right to object to the processing, and where we have asked for your consent, to withdraw this consent. These rights will be limited in some situations. We will, for example, deny your request for access when necessary to protect the rights and freedoms of other individuals or refuse to delete your personal data in case the processing of such data is necessary for compliance with legal obligations. The right to data portability, for example, does not apply in case the personal data was not provided by you or if we process the data not on the basis of your consent or for the performance of a contract.

When you would like to exercise your rights, please send your request via the contact form here. Please note that we may need you to provide additional information to confirm your identity. You also have the right to lodge a complaint with the local Supervisory Authority. You can find the contact information of your local Supervisory Authority here.

You can also contact us if you have any questions, remarks or complaints in relation to this privacy notice.

Right to access

You may ask us whether or not we process any of your personal data and, if so, receive access to that data in the form of a copy. When complying with an access request, we will also provide you with additional information, such as the purposes of the processing, the categories of personal data concerned as well as any other information necessary for you to exercise the essence of this right.

Right to rectification

You have the right to have your data rectified in case of inaccuracy or incompleteness. Upon request, we will correct inaccurate personal data about you and, taking into account the purposes of the processing, complete incomplete personal data, which may include the provision of a supplementary statement.

Right to erasure

You also have the right to have your personal data erased, which means the deletion of your data by us and, where possible, any other controller to whom your data has previously been made public by us.  Erasure of your personal data only finds place in certain cases, prescribed by law and listed under Article 17 GDPR. This includes situations where your personal data are no longer necessary in relation to the initial purposes for which they were processed as well as situations where they were processed unlawfully. Due to the way we maintain certain services, it may take some time before backup copies are erased.

Right to restriction of processing

You have the right to obtain the restriction of the processing of your personal data, which means that we suspend the processing of your data for a certain period of time. Circumstances which may give rise to this right include situations where the accuracy of your personal data was contested but some time is needed for us to verify their (in)accuracy. This right does not prevent us from continuing to store your personal data. We will inform you before the restriction is lifted.

Right to receive your file (data portability)

Your right to data portability entails that you may request us to provide you with your personal data in a structured, commonly used and machine-readable format and to have such data transmitted directly to another controller, where technically feasible. Upon request and where this is technically feasible we will transmit your personal data directly to the other controller.

Right to object

You also have the right to object to the processing of your personal data, which means you may request us to no longer process your personal data. This only applies in case the ‘legitimate interests’ ground (including profiling) constitutes the legal basis for processing (see par. ‘Legal basis’ above).

At any time and free of charge you can object to direct marketing purposes in case your personal data are processed for such purposes, which includes profiling purposes to the extent that it is related to such direct marketing. In case you exercise this right, we will no longer process your personal data for such purposes.

Please choose from the below to get in touch:

Subject Access Request
Right to Request Erasure / Restrict to processing 
Contact us

9. How we look after this policy

We have most recently updated this notice on 01 June 2024 and it replaces earlier versions. We will update this privacy notice from time to time and notify you of any changes by posting the revised notice on our website and informing you, prior to these changes taking effect.

If you have any questions please get in touch via connect@aura-consultants.com or click here to complete our contact form.