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How does our Packaging Strategy service support you?
We are sustainable packaging consultants, committed to true partnerships based on the delivery of mutual goals.
Our breadth of sustainable packaging knowledge spanning packaging formats, substrates, legislation, recyclability and waste streams, support you in developing strategies and solutions that will make a measurable difference both now and in the future.
We create strategies that are both compliant with future legislation and your sustainable packaging goals, along with the tools to deliver and manage your strategy, ongoing.
4Elements Approach.
We operate in an industry that’s always evolving.
Our 4Elements framework sits at the heart of our Packaging Strategy service, providing a solid foundation on which to build your future strategy as the landscape shifts.
Brand
Ensure your packaging delivery reflects your brand values.
Efficiency
Address efficiencies within your packaging processes.
Risk
Mitigate the risks you face in an ever-changing landscape.
Sustainability
Adopt a strategy that delivers against appropriate sustainability positioning and measures progress and success.
What key strategic areas do we cover?
When you partner with us we will establish your specific challenges and goals. Key focus areas we support clients with typically include:
Packaging process and value stream mapping
In partnership, our packaging and value stream consultants evaluate existing processes, mapped against industry best practice. This is aligned to your sustainability and packaging goals, ensuring tracking and measurement on a regular basis.
Waste stream mapping and solutions
Always promoting a circular economy, our consultants access a wealth of expertise spanning the entire packaging life-cycle from ideation through to the consumer, disposal and recovery. We advocate connected, responsible programs and partnerships powered by live data.
Extended Producer Responsibility (EPR)
Understand your EPR obligations around the world to reduce costs, manage timelines and ensure compliance.
Packaging development and value chain optimization
Using our 4Elements methodology, our structural engineers work to balance the demands of brand, risk mitigation, efficiency and sustainability. The goal being to optimize packaging in alignment with the value chain and connected waste streams.
Data mining and management
We recommend the systemized management of data via Aura’s e-halo platform. However we also understand that some clients need help transitioning from spreadsheets to real-time data and subsequent decision making.
Packaging design guidelines
Utilize design guidelines that help you create more environmentally friendly, efficient and easily recyclable packaging with the support of our consultants. Minimize excess packaging, promote reusable packaging or optimize packaging formats for transportation.
The clever design, including the replacement of unsustainable materials all added up to an award-winning solution that we can all be extremely proud of.
Natalie Carney
Senior Brand Manager
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