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Color plays a critical role in packaging. It influences perception, communicates brand identity and helps to attract consumer attention.
Our leading digital print quality program, e-palette, combines cloud-based technology and a global team of 300 color experts to help businesses deliver color accuracy at scale, across every single product launch.
- Create, communicate and deliver packaging color standards in the most efficient and sustainable way possible.
- Empower your designers, brand managers and packaging manufacturers.
- Mix colors in the same way a traditional palette is used, on any substrate.
- Easily manage color consistency, digitally, across your whole brand portfolio.
What are the benefits?
- Protect brand equity: With consistent color standards across all geographical markets and substrates.
- Color alignment: Deliver color target alignment and transparency throughout the value chain.
- Drive packaging efficiency: Reduce packaging waste and drive future improvements using a database of production performance.
- Harness sustainable practices: Reduce the environmental impact of pre-press and the production processes.
Deliver color precision, every time, anywhere.
Digital library
To drive a common approach to brand design.
Upstream feasibility testing
To ensure colors are achievable on specific substrates using specific inks.
Set color strategies
To create standards that can be matched in the most efficient way.
Ensure compliance
To your digital color library across your global supplier base.
Database of production performance
To drive continuous improvement.
Discover other technologies in our packaging eco-system.
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Our packaging experts are here to help.