Self-destructing cup or destructive marketing?
Last weekend at a sporting event, my beer was served in this ‘self-destructing’ cup. Intrigued by the incredibly bold messaging and claims, I couldn’t help but dig a bit deeper.
news & insights.
We seek to raise awareness and unite like-minded thinkers to share knowledge. We’re always looking at new insights into sustainability, and pride ourselves on helping our clients stay ahead of the rest. Take a moment to look at some of the resources we have created below to share our knowledge.
There’s no ‘I’ in Team Aura
Our culture is a huge focus for us as an organisation, is key to both innovation and resilience and is undoubtedly crucial to our future success.
Shifting the problem from plastic to paper-based packaging
Over the last few years we have seen a trend in packaging moving from plastic to paper-based solutions, but is this really the sustainable choice or is it only perceived as ‘doing the right thing’ in consumers eyes?
Is ‘plastic free’ achievable for the masses?
As plastic consumption increases, I wanted to explore available alternative materials. I am a firm believer in the benefits of plastics, as well as cartonboard, glass and aluminium.
Start your engines: sustainability in motorsport
Much like in packaging, there have been some seriously bold sustainability commitments in the world of motorsport, which in my opinion are going to be very challenging to achieve.
Nelson Mandela Day 2023: Climate, Food & Solidarity
To honour the legacy of Nelson Mandela, the United Nations General Assembly marked Nelson Mandela’s birthday, July 18 as Nelson Mandela Day, devoting the day to public service.
Why ‘plastic free’ isn’t the answer
‘Plastic Free July®’ has become a global movement. It was started in 2011 by a few people in the local Western Australian Government and now has over 100 million participants in 190 countries, but is it the only answer or indeed the answer at all? Plastic Free July was founded to combat plastic pollution on […]
Numi Teas – It all boils down to water. It all boils down to us!
Numi Tea’s founders, Ahmed and Reem, are by definition pioneers – introducing little-known herbs and teas to the United States, while advancing human rights and sustainable causes around the globe.
Circularity 23 – Just go for it!
Circularity 23, organized by GreenBiz in Seattle, WA from June 5-7th, was a heady mix of learning, discovery, and relationship-building.
The Festival Season is upon us – Packaging and Waste
Festival organisers have developed comprehensive sustainability programmes from tent recommendations, a range of on-site sleeping arrangements, green buses to minimise CO2 emissions from travel as well as specific eco-camps.
e-book: Cosmetics Packaging
Sustainable cosmetics packaging is complex. Gaynor Denton-Bray and Simon Furness explore the challenges and opportunities that cosmetics brands face in delivering improved packaging sustainability.
e-book: Sustainability Pioneers – People
Gillian Garside-Wight explores six amazingly inspirational people who continue to make a significant difference to how we view sustainability.